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Securitas is an established market leader in security who believe in value for money and quality of service and wish to be the most successful security group in the UK. The Breese Value Wheel workshop focused on assisting the company to develop their strategic sales and customer management processes and practices. A core element was to focus on developing their value proposition first. This involved working to identify how to differentiate themselves in the market and marketing the explicit value that they add to customers in a way that is tangible and can lead to stronger relationships and better margins.