Breese Community Obligations Programme

Breese Community Obligations Programme

As part of the Breese's Community Obligations Programme (voluntary activity in the community) we have worked with groups in Cumbria to contribute to the development of the local economy. The Breese approach was used withCumbria Tourist Board to develop cruise line business into the Lake District and contribute towards the growth of tourism revenues – although not designed with such an intention it has proved to be remarkably flexible and powerful as the achievements below summarise:
 The Cumbria Tourist Board Breese workshop outputs include:

  • Agreement to create a new cruise ground in the Celtic Sea and develop a new cruise association for the Celtic Sea.
  • Definition of product and initial launch at Hamburg Maritime Exhibition 2003.
  • Focus on B2B selling strategies to achieve the goal of in-bound cruise tourism revenues to the Lake District.
  • Formulation of brand identity through research.
  • Obtain sign off for the programme from all stakeholders.
  • Consolidate and grow the cruise business and optimise existing capabilities and infrastructure through a co-ordinated marketing approach across the Celtic Sea.
  • Build partnerships between and obtain funding from regional development agencies.